The National Breast Cancer Foundation has netted Fuji Photo Film U.S.A. Inc. as a supporter of its breast cancer education programs.
Fujifilm has agreed to donate sales of its new pink-themed cameras to the Dallas-based nonprofit, as well as donate $250,000 and two of its digital mammography systems. The company’s Fuji Computed Radiography for Mammography recently received approval from the Food and Drug Administration for sale in the United States.
Fujifilm will introduce two new products – a pink FinePix Z3 digital camera and a pink QuickSnap 800 Flash one-time-use camera – that will display the NBCF logo and mission, and offer information on annual mammography screening.
According to NBCF, more than 211,000 new cases of breast cancer are expected in the United States this year. Availability of screening mammography has been shown to reduce mortality by 20 to 30 percent.
