Public speaking, in general, is a difficult art to master. The weight of the responsibility can sometimes be overwhelming. In this light, many get confused with the various types of public speakers in different events. One of the most misunderstood is the role of keynote speakers.
Practice of Keynote Speakers
Keynote speakers have a responsibility to capture and highlight the essence of the event or meeting. There are some instances that this certain role can overlap with motivational, inspirational, or even a closing speaker.
If ever you are asked to take this task, there are five key factors that you have to understand. These will help you prepare and eventually deliver a successful keynote speech.
1.Know that Research is Important
Keynote speakers should be willing to invest their time to research about the industry, the event, the topic, and the audience. It is not an impromptu task that would only need couple of minutes to prepare.
This is a vital part in your role because the information from this research will be the foundation of your speech. Through this, you can place the important information, and write your speech in a manner that is appropriate to your listeners.
2.Prepare a Unique and Distinctive Presentation
After doing the necessary research, the preparation for the speech comes next. Remember to use a unique yet comprehensive presentation. It is important to have a clear flow of ideas.
Prepare your audience at the beginning of your speech. In the sense that you are engaging them to listen to what you are about to say. Most of the audience would want to be entertained or surprised, and even challenged at some point. Keep this in mind, so that you are sure to have an active audience.
3.Hit the important points first
There are some misconceptions in the way people deliver speeches. Experts wish to share the most of what they know as much as they can. As most effective public speakers know, this would not be effective for a keynote speech.
Learn how to write your speech with a clear outline. Do not crowd it with too much information because this would only confuse your audience. This style can bore and exhaust them. Work with at most three main points. This will help you create a more in-depth presentation for each part.
4.Give a Call for Action
In closing a keynote speech, be quick in summarizing your points. However, do not leave your audience hanging. One of the most commonly used closing remarks is the call for action. This is bridging the gap that you have with them, and thus gaining better results towards positive responses from your listeners.
Most keynote speakers are asked to attend events so that they can impart knowledge. In this role, the listener should have a sense of realization as to how these new pieces of information will benefit them. Sometimes, the audience would also reflect on how they are to apply what they have learned in real life scenarios. That is why it is crucial to have this engaging and active closing.
5.Be Ready to be Flexible
Flexibility to change parts of your speech is a necessary attribute that you must possess to be able to effectively deliver. In times when sudden incidents occur, your speech must still be relevant.
This also applies to failed attempts in delivering a keynote speech. You must be willing to change some of your styles so that you can work on those for your next event. You may try to add humor or other emotional triggers to help build your speech. This will also teach you on how to adapt to different types of audience.
Overall, being an effective keynote speaker is not pure talent but also a combination of experiences and hard work. Once you start, you have to work and improve along the way.